The Helvetica comment was not a condemnation of the international style and its influence on typography or package design. Jeffrey, Thanks so much for your thoughts, and I agree. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a graduate of the Tyler School of Art at Temple University. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. The image of the Trix boxes comes from ĭesigner, husband, teacher, blogger, father, athlete, author, historian Don’t know about you, but I’d rather be the bunny on the left. Lets step back and see if we are really any better bringing this new level of complexity to our work and our lives. We have created things simply because we could. The enabling tools of our lives have become the ATM, the credit card, and the second mortgage. The enabling tools for us as designers are Photoshop and Illustrator. February designer melons from Chile, shipped overnight on FedEx planes, are giving way to ownership of shares in a local vegetable farm. People seem to be yearning for a simple fixed rate mortgage from a real hometown banker, not some online huckster of financial products, devising a no money down scheme packaged and sold to a foreign investor. Robert Plant won his recent Grammy not for the overpowering Led Zeppelin sound, but for a quiet bluegrass inspired album with Allison Krauss. There are beginning to be hints of a backlash. The renewed interest in design simplification, in packaging yes but also in many other venues, seems to be one manifestation of a larger trend towards simplifying one’s life. Our friendly, care-free roller skating bunny has morphed into a maniacal character who certainly has had too many lattes with his Trix in the morning. Look at that Trix logo, layers, outlines, blends, drop shadows, more blends, glows and all kinds of wacky photography manipulation for the cereal. Things have gotten extraordinarily complex. We seem to be doing stuff, using the computer as the enabler, simply because we can. But I have watched, in the intervening 25 years, the work the design community has been creating, and have been increasingly concerned. So nobody can claim to be a bigger fan of technology and its influence on design. I think I was New York Macintosh Users Group member number 34. I still vividly remember the first time I took a mouse in my hand and drew a simple oval in MacDraw, the world shook. Imagine the operating system, software, and files all on single sided 400k floppy disks, no internal hard drive, impossible! One on the sales floor, the other he sold to me. In January of 1984, on the Monday morning after the now famous Super Bowl commercial I went to the only Apple retailer in Manhattan and bought my first Macintosh. The contrast between the old and new Trix boxes struck a couple cords. That bunny on the right sure looks like he is maxed out on his credit cards doesn’t he? He is one revved up rabbit? Lets talk about that.Īt earlier this week there was an interesting post, found here, mentioning the fact that General Mills is bringing back retro cereal boxes at some retailers.
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